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Health Behavior, Society & Policy

Faculty Profile

  • Michelle Jeong, PhD

  • Assistant Professor

  • Department of Health Behavior, Society and Policy

  • CV


Tobacco regulatory science, tobacco control, health communication, tobacco marketing, e-cigarettes

Dr. Jeong has a PhD and MA in communication from the Annenberg School for Communication at the University of Pennsylvania, and a BA in communication from the University of Pennsylvania. Prior to joining Rutgers, she completed a post-doctoral fellowship at the Gillings School of Global Public Health at the University of North Carolina at Chapel Hill, working with their Center for Regulatory Research on Tobacco Communication.

Research Highlights

Dr. Jeong is a behavioral scientist who bridges communication theory and public health outcomes to conduct tobacco regulatory research. Her research interests include 1) examining the impact of tobacco industry marketing efforts (such as advertisements and product packaging) on young people''s perceptions and use behavior, and 2) conducting formative and evaluative research around anti-tobacco communication messages, including mass media campaign ads and warning labels. 

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