Department of Health Behavior, Society and Policy
Tobacco control and policy; tobacco industry marketing; perceptions of tobacco product risk; health/risk communication; tobacco regulatory science; qualitative research; surveillance and monitoring
Dr. Lewis earned her BA in Liberal Arts from the University of Denver, her MA in journalism from the University of Missouri, and her DrPH from the University of Texas School Of Public Health with an emphasis in health behavior.
Dr. Lewis is an Associate Professor in the Department of Health Behavior, Society and Policy and a founding member of the Center for Tobacco Studies at Rutgers School of Public Health. She has nearly 20 years of experience in tobacco control, particularly surveillance and analysis of tobacco product marketing, as well as over 25 years of experience in qualitative methods research such as content analysis and focus group research. Dr. Lewis serves as PI and curator of the Trinkets and Trash Project, a tobacco marketing surveillance system and archive frequently utilized by practitioners and cited in research. Her research focuses on tobacco industry marketing, particularly direct to consumer forms of marketing (e.g., direct mail/email and brand websites) and marketing that utilizes misleading images and terms to suggest reduced risk from a product. She is currently PI of a project examining the impact of cigarette product marketing implying reduced risk, with a specific focus on Natural American Spirit (NAS) cigarettes magazine advertising. She also serves as PI of a project to study the images, messages, and tactics of smokeless tobacco and e-cigarette marketing materials and the content of pro-tobacco advocacy websites sponsored by the tobacco industry.