PHCO 0505:  Health Education and Behavioral Science in Public Health

Course Descripton and Competencies:
The overall goal of this course is to introduce the student to learning and behavioral science principles‚ theories and practices that provide the framework for the practice of health education. Students will be introduced to health education in a public health context‚ will be required to perform tasks frequently requested of health educators and will be introduced to nationally endorsed competencies of certified health education specialists. Upon completion of the course, the student will be able to:

  • Provide examples of the role of social and community factors in both the onset and solution of public health problems.
  • Identify the causes of social and behavioral factors that affect health of individuals and populations.
  • Identify and apply basic theories concepts and models from a range of social and behavioral disciplines that are used in public health research and practice.
  • Integrate ethical principles in public health education program planning, implementation and evaluation.
  • Specify multiple targets and levels of intervention for social and behavioral science programs.
  • Describe a process to identify individual, organizational and community concerns, assets, resources and deficits for social and behavioral science interventions.
  • Apply evidence-based approaches in the development and evaluation of social and behavioral science interventions.
  • Describe the merits of social and behavioral science interventions.
  • Describe the steps and procedures for the planning, implementation, and evaluation of public health education program and interventions.
  • Identify critical stakeholders for the planning, implementation and evaluation of public health education programs and interventions.
  • Describe the role of a health educator and behavioral scientist in addressing public health problems.
  • Critique health education materials for appropriateness to target audience needs.

Course Syllabi

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